Feedback on Tracker Network Conference

Kings House Conference Centre in Manchester was the new venue selected this year for the Arena Tracker Network Conference which took place on the 23rd May. More than 40 of the UK’s leading social housing providers from across the country were represented and all were keen to hear about how housing providers are adapting, within the political, economic and social environment in which they function, to meet the changing needs of residents and also what users see as priorities.

Changing needs and priorities

The keynote speaker at this years’ Arena Tracker Network Conference at the Kings House Conference Centre in Manchester in May was Matt Leach, the CEO of HACT, a housing sector think tank/do tank, relaunched in 2012 with support from ten of the largest and most forward thinking social landlords in the country.

The ‘Seven Keys’ to unlock a customer database

With vast amounts of valuable information in their computer systems, it was widely agreed by all the delegates who attended the recent TPTracker Network Conference, that harnessing the power that is contained within customer databases is key to the successful implementation and reporting of many of the initiatives being delivered.

Driving improvements in satisfaction and performance

Focussing on individuals who respond to a survey saying that they are neither satisfied nor dissatisfied will really drive an improvement in services – as the changes needed to shift a neutral customer are often quite simple when you know them.

Benchmarking report on survey methodologies and satisfaction

Recently completed research, sponsored by Tracker, has reviewed the impact that survey methodology, type and size have on response rates and resident satisfaction scores – generating some interesting and enlightening results which should help when developing and planning future survey programmes.

Tracking Support and Intervention Programmes

Two Network Members are starting trials of one of the latest developments within the Tracker Suite; the facility for tracking programmes of intervention and support for residents.  Accord’s Add Ventures team is using the new ‘Programme Tracker’ module to manage its employment and skills support programme: tracking individual intervention journeys for clients and evaluating overall impact. This includes profiling the specific needs of each client, monitoring their personal support programme, tracking their progress with a series of feedback questionnaires and star evaluations, and then evaluating the overall impact achieved.

Net Promoter Scores

Recent research indicated that if you were to replace all your customer feedback questionnaires with a single question, it should be: “How likely would you be to recommend your landlord to friends or family?”

Rewarding Responses – Resident Reward Schemes

Some Tracker users operate resident reward schemes to incentivise participation in a range of activities based on a variety of criteria. The general view however is that the quality, and the resulting impact of participation, is of far greater importance than quantity. The best incentive for residents is for them to see real value from participation in an initiative or their adoption of new ways of working, rather than being incentivised and rewarded to take part, or to change their behaviour.

Tracker Workshops

A key bonus to being a Tracker user is automatic inclusion in the Tracker Network which provides access to a wide variety of support initiatives and networking opportunities. Events and training sessions are held throughout the year and ‘Social Return on Investment (SROI)’ is the latest Tracker workshop theme to have been developed.  Scheduled to take place on Friday 01 March at Watford Community Housing Trust, SROI is now the standard methodology for evaluating activities and programmes with a social impact.