News Tracker: 13 Nov 2015
Why the #ManOnTheMoon advert is relevant to social housing landlords
John Lewis released their eagerly awaited Christmas advert last week, once again taking social media by storm, clocking up an impressive 23,000 online mentions in just two hours (Mail Online). The advert tells the story of a young girl called Lily who brings Christmas joy to a lonely old man living on the moon by finally being able to send him a gift from earth. The advert will undoubtedly be a success for the retail giant however how well will the underlying message be listened to?