Category: All, Community Support, Customer Engagement, Social Housing
Getting ready for Housing Day
Housing providers and tenants across the country are currently gearing up to promote Housing Day 2015 (18th November). The focus of the day is to share stories of why tenants are proud to live in their homes and communities, aiming to counteract some of the bad press and stigma that has plagued the sector. By putting tenants and their personal stories at the heart of #HousingDay a new more positive narrative can be built. The campaign has borrowed the simple ‘Proud to be a Tenant’ campaign from Berneslai Homes and given it a national platform.
This is following on from the success of the 2014 campaign, when the housing sector and its tenants came together for a truly amazing social media event. It produced a staggering 30,000 tweets and countless real stories, trending on Twitter all day. It peaked at number two behind #cometlanding with 6,000 contributors, reaching a potential audience of seven million people.
On the Housing Day website Ben Marshall, Research Director at Ipsos MORI, said: “The second #HousingDay gives the sector another chance to present a window on its industry. Housing has gained traction in public and political consciousness over the past few years. There is welcome movement from ‘crisis talk’ to a focus on solutions to ‘end the housing crisis in a generation’.”
NHF’s Community Impact Week
This year #HousingDay will link up and be part of the National Housing Federation’s Community Impact Week (16 – 22 November) #CIW15. The Federation is organising a full week of activities to showcase the essential and valuable work that housing associations carry out in their neighbourhoods, so local communities and stakeholders can gain a better understanding of the role they play.
The NHF are also currently running the Community Impact Awards which is a set of awards for projects that demonstrate real, tangible, lasting impact in local communities. There are awards in four different categories which are as follows:
- Better Neighbourhoods – working alongside residents to breathe new life into areas and refresh public spaces such as tackling anti-social behaviour.
- Greener Living – helping residents to live more sustainably by reducing fuel bills, being more energy efficient and using renewable energy.
- Health and Wellbeing – tackling inequalities, promoting independence, improving health and wellbeing and working seamlessly with health and social care.
- Investing in People – tackling worklessness and financial exclusion by helping people find jobs, manage their money and gain life-changing skills.
The awards will be online only and the public can vote from the 9th November, with the winners being announced on the 24th November.
Our TP Tracker users are able to use the Support module to track and measure the impact of their community projects like the ones suggested above. This data can help landlords demonstrate the SROI of such projects, gaining further support from stakeholders and enabling tenants to get more of the services and resources they need. To find out more please e-mail firstname.lastname@example.org. Or call us on 08456 432872 for an informal chat.